GI Endoscopy · Medical Device Commercialization · Est. 2002
Dave Helm
Two-plus decades building and leading GI endoscopy territories — most recently Pentax and Fujifilm. NYC metro. Available for senior territory leadership, regional business development, and market development roles.
$28M
Combined territory revenue
3
Current GI consulting engagements
10,000+
Endoscopy cases supported
2+
Decades in medical device
At DDW 2026 — Chicago, May 2–5
Available for on-site meetings afternoon of May 2 through end of day May 4
Active KOL, clinical, and procurement leadership relationships across the Northeast's leading health systems
Johns Hopkins
Lahey · Valley · more
Lahey · Valley · more
What I do
Three things I do better than anyone in this territory.
Territory leadership
Built and managed $17M Pentax and $8M Fujifilm territories across NYC metro IDNs, academic centers, and ASCs. Full P&L discipline, CRM rigor, and relationship equity that carries.
Launch & commercialization
Currently consulting for three early-stage GI companies — portable EUS, wireless GI motility, and ASC development. Prior: drove Pentax and Fujifilm capital + disposable portfolios into the NYC metro's most competitive academic accounts, converting entrenched Olympus positions one KOL conversation at a time.
KOL engagement
A dense, active blackbook across NYC metro and the Northeast — academic chiefs, fellowship directors, interventional endoscopists, bariatric surgeons, ASC medical directors, and GI practice leadership. Built and maintained across two-plus decades of case coverage, not borrowed at a job interview.
Career highlights
2025 — present
GI Consulting Portfolio
EndoSound (portable EUS) · G-Tech GutTracker · Sapient Health Management
GI Consulting Portfolio
EndoSound (portable EUS) · G-Tech GutTracker · Sapient Health Management
- Strategic sales, marketing, and product development consulting for portable EUS (EndoSound) and wireless GI motility monitoring (G-Tech GutTracker).
- Drive territory growth through targeted account planning, competitive analysis, and KOL relationship management across hospital and ASC settings.
- Consult on ASC development and operations through Sapient Health Management — supporting buildout across New York, Philadelphia, and Florida.
- Deliver clinical applications training and field sales support to accelerate physician adoption of novel GI technologies.
- Leverage AI/LLM tooling (Claude, Claude Code, ChatGPT) to ship custom client-facing web apps and automation workflows hosted on Cloudflare.
- Use AcuityMD and Definitive Healthcare for physician-level targeting, account mapping, and competitive intelligence.
Jan — Dec 2025
ColoWrap, Inc.
GI Sales Consultant — Colonoscopy Compression Device
ColoWrap, Inc.
GI Sales Consultant — Colonoscopy Compression Device
- Drove market adoption of ColoWrap®, the first FDA-listed colonoscopy compression device, across IDNs and ASCs in the Northeast.
- Engaged KOLs at Johns Hopkins, NYU Langone, Northwell Health, Mount Sinai, Mass General Brigham, Lahey Health, and Valley Health to support institutional adoption.
- Leveraged clinical evidence to demonstrate reduction in cecal intubation time, decreased staff injury risk, and improved procedural throughput.
2020 — 2024
Fujifilm Medical Systems
Regional Account Executive — NYC / NJ / Long Island
Fujifilm Medical Systems
Regional Account Executive — NYC / NJ / Long Island
- Developed $8M territory for endoscopy capital equipment and disposables across major health systems, IDNs, and independent GI practices.
- Built and executed strategic account plans to penetrate competitive Olympus and Pentax accounts and expand Fujifilm market share across the NYC metro.
- Coordinated capital and disposable/accessory sales across the full portfolio, managing C-suite and purchasing leadership relationships.
- Owned the full sales cycle — clinical evaluation and demo through contract negotiation and post-sale support — across hospital and ASC accounts.
- Delivered accurate forecasts based on deep territory knowledge, with pipeline discipline maintained through CRM reporting and weekly business reviews.
2019 — 2021
Lucid Diagnostics
National Market Development Director — esophageal diagnostics
Lucid Diagnostics
National Market Development Director — esophageal diagnostics
- Built a national 1099 GI salesforce and Salesforce CRM infrastructure from scratch, establishing scalable sales operations for an early-stage esophageal diagnostics company.
- Developed quarterly and annual business plans aligned with executive leadership; managed recruitment, training, and development of field sales reps.
- Collaborated cross-functionally with marketing, R&D, and clinical research to drive visibility with IDN/hospital systems, clinical stakeholders, and GI associations.
- Supported investor relations and strategic market positioning during the early-stage growth phase.
2010 — 2019
Pentax Medical
Regional Territory & Training Manager — NYC Metro
Pentax Medical
Regional Territory & Training Manager — NYC Metro
- Built and managed a $17M territory of endoscopy capital equipment and consumables across major NYC health systems over 9 years.
- Recruited, trained, and mentored sales reps to build a high-performing regional team across the NYC metro market.
- Planned and conducted recurring training meetings to develop clinical staff and sales team members on product knowledge, procedural applications, and competitive positioning.
- Built deep relationships with gastroenterologists, endoscopy directors, nurses, and hospital administrators across academic medical centers, PE-backed groups, and independent practices.
- Gained comprehensive competitive intelligence against Olympus and Fujifilm through daily competitive engagements across NYC accounts.
- Identified capital and disposable growth opportunities, coordinating cross-functionally to leverage enterprise-wide deals.
2007 — 2010
ConMed — Endoscopic Technologies
Territory Manager — Gore VIABIL Biliary Endoprosthesis launch
ConMed — Endoscopic Technologies
Territory Manager — Gore VIABIL Biliary Endoprosthesis launch
- #1 U.S. salesperson for the Gore VIABIL Biliary Endoprosthesis in Year 1 and Year 2 of the ConMed/Gore distribution partnership — launched and rapidly commercialized endotherapy disposables, driving Average Daily Demand growth.
- Managed a medical device territory across NYC and upstate New York generating $3M+ in annual revenue across ConMed's endoscopic technologies portfolio.
- Identified and captured new business through strategic prospecting, clinical evaluations, and contract negotiations with hospital and ASC accounts.
- Developed expertise in ERCP accessories, biliary stenting, SEMS placement, and interventional endotherapy through direct clinical applications support during procedures.
Procedure expertise