GI Endoscopy · Medical Device Commercialization
Dave Helm
20 years building and leading GI endoscopy territories — most recently Pentax and Fujifilm. NYC metro. Available for senior territory leadership, regional business development, and market development roles.
$28M
Combined territory revenue
3
Current GI consulting engagements
10,000+
Endoscopy cases supported
20+
Years in medical device
At DDW 2026 — Chicago, May 2–5
Available for on-site meetings afternoon of May 2 through end of day May 4
Active KOL relationships across the Northeast's leading health systems
What I do
Three things I do better than anyone in this territory.
Territory leadership
Built and managed $17M Pentax and $8M Fujifilm territories across NYC metro IDNs, academic centers, and ASCs. Full P&L discipline, CRM rigor, and relationship equity that carries.
Launch & commercialization
Currently consulting for three early-stage GI companies — portable EUS, wireless GI motility, and ASC development. Prior: drove Pentax and Fujifilm capital + disposable portfolios into the NYC metro's most competitive academic accounts, converting entrenched Olympus positions one KOL conversation at a time.
KOL engagement
A dense, active blackbook across NYC metro and the Northeast — academic chiefs, fellowship directors, interventional endoscopists, bariatric surgeons, ASC medical directors, and GI practice leadership. Built and maintained across 20 years of case coverage, not borrowed at a job interview.
Career highlights
The work.
Click any role to expand for details.
2025 — present
GI Consulting Portfolio
EndoSound (portable EUS) · G-Tech GutTracker · Sapient Health Management
GI Consulting Portfolio
EndoSound (portable EUS) · G-Tech GutTracker · Sapient Health Management
- Strategic sales consulting, marketing, and product development for portable EUS technology (EndoSound) and wireless GI motility monitoring (G-Tech GutTracker).
- Driving territory growth through targeted account planning, competitive analysis, and KOL relationship management across hospital and ASC settings.
- Consulting on ambulatory surgery center development and operations through Sapient Health Management — supporting ASC buildout across New York, Philadelphia, and Florida markets.
- Delivering clinical applications training and field sales support to accelerate physician adoption of novel GI technologies.
Coverage: NY · NJ · PA · CT · MA
2020 — 2024
Fujifilm Medical Systems
Regional Account Executive — NYC / NJ / Long Island
Fujifilm Medical Systems
Regional Account Executive — NYC / NJ / Long Island
- Developed $8M territory for endoscopy capital equipment and disposables across major health systems, IDNs, and independent GI practices.
- Created and executed strategic account plans to penetrate competitive Olympus and Pentax accounts and expand Fujifilm market share in the NYC metropolitan area.
- Coordinated capital equipment and disposable/accessory sales activity across the full product portfolio, managing relationships with C-suite stakeholders and purchasing leadership.
- Managed full sales cycle from clinical evaluation and product demonstration through contract negotiation and post-sale support across hospital and ASC accounts.
- Delivered accurate sales forecasts based on deep territory knowledge, maintaining pipeline discipline through CRM reporting and weekly business reviews.
2019 — 2021
Lucid Diagnostics
National Market Development Director — esophageal diagnostics
Lucid Diagnostics
National Market Development Director — esophageal diagnostics
- Built national 1099 GI salesforce and CRM infrastructure from scratch using Salesforce — establishing scalable sales operations for early-stage esophageal diagnostics company.
- Developed quarterly and annual business plans aligned with executive leadership direction, managing recruitment, training, and development of field sales representatives.
- Collaborated cross-functionally with marketing, R&D, and clinical research teams to drive visibility with IDN/hospital systems, clinical stakeholders, and professional GI associations.
- Supported investor relations initiatives and strategic market positioning during early-stage growth phase.
2010 — 2019
Pentax Medical
Regional Territory & Training Manager — NYC Metro
Pentax Medical
Regional Territory & Training Manager — NYC Metro
- Built and managed $17M territory encompassing endoscopy capital equipment and consumables sales to major NYC health systems over 9 years.
- Recruited, trained, and mentored sales representatives to build a high-performing regional team across the NYC metropolitan market — direct leadership experience developing field personnel.
- Planned and conducted periodic training meetings to educate and develop clinical staff and sales team members on product knowledge, procedural applications, and competitive positioning.
- Developed deep relationships with gastroenterologists, endoscopy directors, nurses, and hospital administrators across academic medical centers, PE-backed groups, and independent practices.
- Gained comprehensive competitive intelligence against Olympus and Fujifilm product lines through daily competitive engagements across NYC accounts.
- Identified opportunities for growth across capital and disposable product lines, coordinating with cross-functional teams to leverage enterprise-wide opportunities.
2007 — 2010
ConMed — Endoscopic Technologies
Territory Manager — Gore VIABIL Biliary Endoprosthesis launch
ConMed — Endoscopic Technologies
Territory Manager — Gore VIABIL Biliary Endoprosthesis launch
- #1 U.S. salesperson for the Gore VIABIL Biliary Endoprosthesis in Year 1 and Year 2 of the ConMed/Gore distribution partnership — demonstrated ability to launch and rapidly commercialize endotherapy disposable products and drive Average Daily Demand growth.
- Managed medical device territory covering NYC and upstate New York, generating $3M+ in annual revenue across ConMed's endoscopic technologies portfolio.
- Identified and captured new business opportunities through strategic prospecting, clinical evaluations, and contract negotiations with hospital and ASC accounts.
- Developed expertise in ERCP accessories, biliary stenting, SEMS placement, and interventional endotherapy through direct clinical applications support during procedures.
Procedure expertise